Diane McCarthy

Diane McCarthy’s many years as a marketing associate in the fast-paced and demanding retail and food and beverage industries make her a sought-after business advisor at the SV SBDC. Her sensible yet creative approaches to common sales, merchandising, budgeting, marketing, negotiation, and customer satisfaction issues are easily applicable across multiple industries.

Diane has recently applied her unique experience to help SV SBDC head up the ARPA-funded Business of Childcare program on behalf of the City of Harrisonburg and Rockingham County. In addition to organizing training sessions and resources fairs for current and aspiring childcare providers, Diane has also deftly guided participants through the complexities of building and growing a childcare business in her role as business advisor.  Her leadership in this area has extended into the community, where she served on the core organizing team for “Dancing with the Stars of the ‘Burg,” a popular fundraiser that helped the Harrisonburg-Rockingham Child Day Care Center expand into a new building.

Diane serves several counties and cities in the SV SBDC service area, and her commitment to collaboration has helped the SV SBDC build lasting relationships with the local Chambers of Commerce and Economic Development offices.